TVER REGION BRAND

Trip to province

Our team created a new brand concept for Tver region in order to attract new tourists to the region. The concept’s key message was about short «Trips to province» just as it was popular 200 years ago. As Tver is located between Moscow and Saint-Petersburg so we made a positioning regarding all its advantages as a tourism destination for tourists of both cities and foreigners. We created the brand identity aligned with historical and cultural legacy.

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Visual brand identity

Marketing positioning concept